Special Processing on Files enables you to launch other applications. To do so:
First select the “Special Processing On Files” as the action to do
Select the special process you want to perform in the “Special Process” list box.
Fill in the options that are shown.
Click the Add button then press the Convert button if you are ready to begin the conversion job.
Repeat steps 1-3 as many times as necessary to create a sophisticated ‘Conversion Job’. Conversion jobs can be saved, restored, and edited; they may also be specified and run from the command line.
NOTE: You can build 'Conversion Jobs', consisting of one or more Conversion Tasks, which may be saved, restored, and edited. Once a ‘Conversion Job’ is saved, it then may also be specified and run from the command line or batch file, making automating complex tasks a snap.
More:
Quick Start - Converting Files
Converting Whole Folders of Files
Special Process: Launch a Program, Copy, Delete and other file operations